

How to lead a more creative life
92 snips May 20, 2025
In this engaging conversation, psychologist Zorana Ivcevic Pringle, author of 'The Creativity Choice', argues that creativity is not an innate trait but a skill we can actively cultivate. She explores the varying levels of creativity, from simple daily expressions to remarkable achievements. Zorana shares strategies for overcoming creative blocks through reframing challenges and practicing self-compassion. She emphasizes that working within constraints can spark innovation, making creativity accessible to everyone.
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Creativity Is a Choice
- Creativity is not a fixed trait you are born with; it is a choice anyone can make and grow.
- Believing creativity is innate limits your willingness to try creative acts.
Creativity Exists on a Spectrum
- Creativity exists on a continuum from mini-C to Big C, not just famous geniuses.
- Mini-C is everyday creativity, Pro-C is professional creativity, and Big C is eminent creators like Nobel laureates.
Zorana's Creative Awakening
- Zorana limited herself by believing she was not creative until she chose to engage with creativity.
- That shift culminated in writing a book about how creatives stick with ideas.