Short Wave Science Can Make You More Creative!
64 snips
May 6, 2025 
Psychologist Zorana Ivcevic Pringle, a leading expert on creativity and author of 'The Creativity Choice,' shares insights from her 20+ years of research. She debunks the myth that creativity is reserved for the elite, urging everyone to embrace their creative potential. The conversation dives into the science of creativity measurement, highlighting innovative tools like the BRIC test. Zorana discusses how emotions influence creative problem-solving and decision-making, showing that creativity can be cultivated by anyone willing to choose it.
AI Snips
Chapters
Books
Transcript
Episode notes
Creativity Is a Choice, Not Trait
- Creativity is not an inherent trait, but a choice anyone can make.
- Believing creativity is fixed can stop people from attempting creative activities.
Creativity Exists on a Continuum
- Creativity exists on a spectrum from mini-C to Big-C levels.
- Everyone can engage in creativity through learning, everyday acts, or professional work.
Zorana's Personal Creativity Journey
- Zorana once thought she was not creative but realized she could be by choice.
- Her friend’s creativity inspired her to try and nurture her own creative abilities.
