Short Wave
Science Can Make You More Creative!
May 6, 2025
Psychologist Zorana Ivcevic Pringle, a leading expert on creativity and author of 'The Creativity Choice,' shares insights from her 20+ years of research. She debunks the myth that creativity is reserved for the elite, urging everyone to embrace their creative potential. The conversation dives into the science of creativity measurement, highlighting innovative tools like the BRIC test. Zorana discusses how emotions influence creative problem-solving and decision-making, showing that creativity can be cultivated by anyone willing to choose it.
13:52
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Quick takeaways
- Creativity is a choice available to everyone, not just a trait reserved for the exceptionally talented or artistic individuals.
- Creative blocks can be overcome by addressing emotional states and utilizing techniques that promote problem reconstruction and perspective shifts.
Deep dives
Understanding Creativity's Spectrum
Creativity exists on a continuum that ranges from personal, everyday creativity to professional innovation. This spectrum includes what is termed 'mini-C,' which refers to creativity seen in personal learning processes, like a unique way of memorizing facts. 'Little-C' encompasses everyday creative acts, such as giving a unique gift, while 'Big-C' represents significant, impactful creativity associated with eminent figures like artists or scientists. Recognizing that creativity is not solely reserved for the exceptionally talented encourages everyone to engage creatively in their own lives.
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