Exploring the Science Behind Creativity Measurement

Do you consider yourself a creative person? If not, you may be holding yourself back. Psychologist Zorana Ivcevic Pringle says creativity isn't a trait. Creativity is a choice. After studying creativity for more than 20 years, she has some suggestions for how anyone can stick with their creative ideas. Guest host and producer Berly McCoy talks to her about her new book The Creativity Choice.

Curious about more psychology research? Let us know by emailing shortwave@npr.org.

Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy