Toshit Panigrahi, CEO and co-founder of TollBit, brings a wealth of experience from his decade at Toast where he developed consumer products and advertising strategies. He discusses how AI is reshaping content monetization, emphasizing the need for innovative solutions to protect creators. The conversation highlights the revolutionary 'bot paywall' that simplifies payments for content usage and addresses the challenges publishers face in an AI-driven landscape. Toshit also explores future dynamics of advertising and the critical role of SEO in this evolving digital ecosystem.