Generative Now | AI Builders on Creating the Future

Toshit Panigrahi: Navigating the Future of Content Monetization

Oct 24, 2024

Toshit Panigrahi, CEO and co-founder of TollBit, brings a wealth of experience from his decade at Toast where he developed consumer products and advertising strategies. He discusses how AI is reshaping content monetization, emphasizing the need for innovative solutions to protect creators. The conversation highlights the revolutionary 'bot paywall' that simplifies payments for content usage and addresses the challenges publishers face in an AI-driven landscape. Toshit also explores future dynamics of advertising and the critical role of SEO in this evolving digital ecosystem.

45:22

Creator website

Episode guests

Toshit Panigrahi

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI advancements are challenging the traditional ad-supported content models, necessitating new compensation mechanisms for creators to sustain revenue.

TollBit's innovative approach enables seamless licensing agreements between publishers and AI companies, ensuring fair compensation and sustainability in content production.

Deep dives

The Impact of AI on Internet Economics

AI is reshaping the economics of the internet, with significant implications for free, ad-supported models that have thrived for decades. Without a shift in this paradigm, content creators risk losing revenue as AI applications scrape their work without appropriate compensation. This shift points to the need for mechanisms that ensure creators can profit from their content even in these evolving conditions. As a result, businesses like Tolbit are emerging to facilitate these necessary licensing agreements between content creators and AI developers.

Intro

3min

The Evolution of Real-Time Content Access in AI

2min

Seamless Integration of Advertising into Consumer Experiences

2min

AI and the Future of Content Monetization

12min

The Future of AI Integration in Business and Daily Life

2min

Navigating Content Monetization in the AI Era

19min

The Future of Advertising in a Digital Landscape

4min

Toshit Panigrahi, CEO and co-founder of TollBit, joins Lightspeed Partner and host Michael Mignano for this week’s episode of Generative Now. TollBit is a platform that enables publishers and content creators to extract revenue from AI companies that use their data. Toshit and Michael discuss how advancements in AI are already reshaping the economics of the internet, TollBit’s innovative “bot paywall” for publishers, and how to incentivize content creation in this constantly evolving landscape.

Toshit previously spent nearly a decade at restaurant software company Toast, where he helped build many consumer products as well as Toast’s contextual ad business. Toshit earned a bachelor’s degree in computer science and minored in business administration at Boston University.

Episode Chapters:
(00:00) Introduction
(01:40) Toshit’s Background at Toast
(05:08) Building an Ads Business at Toast
(07:15) AI and Content Monetization
(10:52) The Birth of TollBit
(12:53) Opportunities and Challenges for Publishers
(16:17) The Role of AI in Content Strategy
(20:52) The Importance of SEO in the Age of AI
(22:04) Introducing the Bot Paywall
(23:45) Market Dynamics vs. Regulation
(25:03) Challenges in AI Licensing
(27:28) The Future of Content Creation and Monetization
(33:18) Unlocking the Full Potential of AI Agents
(36:15) Current Publisher Collaborations with TollBit
(41:38) The Future of Advertising and Content Valuation
(44:55) Conclusion and Final Thoughts

Stay in touch:

⁠⁠www.lsvp.com⁠⁠
X: ⁠⁠https://twitter.com/lightspeedvp⁠⁠
LinkedIn: ⁠⁠https://www.linkedin.com/company/lightspeed-venture-partners/⁠⁠
Instagram: ⁠⁠https://www.instagram.com/lightspeedventurepartners/⁠⁠
Subscribe on your favorite podcast app: ⁠⁠generativenow.co⁠⁠
Email: generativenow@lsvp.com

The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see ⁠⁠lsvp.com/legal⁠⁠.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Generative Now | AI Builders on Creating the Future

Toshit Panigrahi: Navigating the Future of Content Monetization

Episode guests