Thomas Kopelman, Co-Founder of AllStreet Wealth, discusses his social media strategy for attracting prospects, including creating targeted blog posts and filtering qualified leads. He shares his content creation strategy on social media platforms and the impact it has had on his firm's growth. The podcast also explores the business and service model for business owners and equity compensated millennials, delivering comprehensive financial plans, showcasing services and deliverables, investment management options, and defining success in the industry.