Financial Advisor Success Ep 368: Getting Real Social Media Marketing Results By Focusing On Your (Ideal) Client's Desire To Learn With Thomas Kopelman
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Jan 16, 2024 
Thomas Kopelman, Co-Founder of AllStreet Wealth, discusses his social media strategy for attracting prospects, including creating targeted blog posts and filtering qualified leads. He shares his content creation strategy on social media platforms and the impact it has had on his firm's growth. The podcast also explores the business and service model for business owners and equity compensated millennials, delivering comprehensive financial plans, showcasing services and deliverables, investment management options, and defining success in the industry.
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Why Social Media Often Fails
- Social media often fails because advisors don't engage their audience effectively.
- Creating valuable, memorable, and relevant content is key to standing out and nurturing prospects.
Craft Engaging Hooks
- Use hooks that create curiosity and relevance in your posts.
- Set up context and contrast to make your audience want to learn more from you.
Repurpose Content Effectively
- Repurpose your blog into different formats to fit each platform's style.
- Use video clips and threads to make content digestible and personal, helping build trust before meetings.