Thomas Finetto

In a lively chat, Thomas Finetto, Head of Creative for Instagram for Business, shares his wealth of knowledge on social media marketing. He reveals common mistakes brands make and emphasizes the importance of trust and speed for content creators. Thomas advocates for giving creators more freedom, debunking myths like ‘letting a post breathe.’ With real examples from Duolingo and Ryanair, he discusses the power of employee-generated content and innovative strategies like using Instagram Close Friends to boost engagement and authenticity. Tune in for actionable insights!