Social Media Money Makers Ep 57: The Head of Instagram for Business reveals how to *actually* Grow
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Apr 7, 2025 In a lively chat, Thomas Finetto, Head of Creative for Instagram for Business, shares his wealth of knowledge on social media marketing. He reveals common mistakes brands make and emphasizes the importance of trust and speed for content creators. Thomas advocates for giving creators more freedom, debunking myths like ‘letting a post breathe.’ With real examples from Duolingo and Ryanair, he discusses the power of employee-generated content and innovative strategies like using Instagram Close Friends to boost engagement and authenticity. Tune in for actionable insights!
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Trust and Speed in Social Media
- Trust your content creators and social media team.
- Give them the freedom to move quickly and capitalize on trends and opportunities.
Ryanair's Royal Meme
- Ryanair's social media team posted a meme about the royal family that sparked controversy but gained attention.
- This bold move demonstrates the potential upside of taking risks, even for large brands.
Post Frequently
- Post frequently on social media without overthinking or letting posts "breathe".
- Frequent posting allows for faster learning and greater reach.