Social Media Money Makers
Ep 57: The Head of Instagram for Business reveals how to *actually* Grow
Apr 7, 2025
In a lively chat, Thomas Finetto, Head of Creative for Instagram for Business, shares his wealth of knowledge on social media marketing. He reveals common mistakes brands make and emphasizes the importance of trust and speed for content creators. Thomas advocates for giving creators more freedom, debunking myths like ‘letting a post breathe.’ With real examples from Duolingo and Ryanair, he discusses the power of employee-generated content and innovative strategies like using Instagram Close Friends to boost engagement and authenticity. Tune in for actionable insights!
27:49
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Quick takeaways
- Empowering creators with freedom and trust enables brands like Duolingo and Ryanair to engage audiences in innovative ways.
- Prioritizing authentic employee-generated content helps brands connect deeply with viewers while maximizing engagement and minimizing costs.
Deep dives
The Importance of Trust in Leadership
Effective social media marketing hinges on the trust that leaders place in content creators. Leaders who acknowledge their limitations and empower their teams to act quickly can capitalize on trends and cultural moments, leading to greater success. Brands like Duolingo and Ryanair exemplify this by allowing their social media teams the creative freedom to engage audiences in innovative ways, even if it means risking failure. The rapid pace of social media means there’s an opportunity for brands to learn and adapt quickly, which can outweigh the potential downsides.
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