Build Your Tribe | Grow Your Business with Social Media Head of Instagram for Business Unlocks Secret to Growing in 2025 - 847
28 snips
Aug 21, 2025 Thomas Finetto, the Head of Instagram for Business, shares invaluable insights into mastering Instagram in 2025. He discusses the power of quick content creation and the effectiveness of reposting successful material. Finetto emphasizes storytelling as a game-changer for branding, while also addressing the rise of memes in marketing. He urges brands to focus on authenticity and entertaining posts to engage audiences. With tips on leveraging brand partnerships and adapting to the evolving algorithm, his advice is a goldmine for businesses seeking growth.
AI Snips
Chapters
Transcript
Episode notes
Give Social Teams Trust And Speed
- Trust leadership to give social teams speed and autonomy to experiment rapidly.
- Move fast on trends and accept failures because social rewards speed with high upside.
Post More, Learn Faster
- Post frequently to learn faster: try multiple Reels per day rather than spacing posts far apart.
- Revisit and repost evergreen content because you only reach a small percent on any given day.
Entertain First On Social
- Overly polished TV-style ads usually fail on social unless adapted natively.
- Brands must bake entertainment into their strategy via storytelling or relatable comedy.