Theo Tabah and Jordan Mix discuss the importance of trust in business and their main takeaways from 2023. They also share six juicy startup ideas for 2024 including a locket for creators, Apple Vision Pro bars, multi-industry fitness product, neighborhood work clubs, Cup of sugar app, and Right hand assistance for solopreneurs.

Today Greg is joined by Late Checkout COO Theo Tabah. In this episode, Greg and Theo talk about the inner workings of Late Checkout. ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free.https://latecheckout.substack.comFIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenbergLINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comTheo Tabah:https://www.linkedin.com/in/theotabahhttps://twitter.com/theotabahSHOW NOTES:0:00 - Intro3:21 - When to say no to projects10:05 - Letting your team fail15:43 - Building culture in a remote team33:28 - Other companies as role models37:50 - Theoisms to live by