
 The Startup Ideas Podcast
 The Startup Ideas Podcast 6 JUICY Startup Ideas For 2024, with legends Theo Tabah and Jordan Mix
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 Dec 21, 2023  In this discussion, Theo Tabah, COO of Late Checkout, and Jordan Mix, Operating Partner at Late Checkout, dive into the essence of trust in business leadership. They highlight six innovative startup ideas for 2024, such as the 'Locket for creators' and 'Cup of sugar,' an app to connect neighbors. They also share insights on building productized partnerships and emphasize the importance of aligning personal energy with professional endeavors to enhance productivity. Their perspectives on creating meaningful connections in a digital age are captivating and timely. 
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Trust in Business
- In business, desired outcomes and trust are key.
- Understand what people want and build trust to achieve those outcomes.
Building Trust
- Build trust using the three C's: credibility, competency, and connection.
- Establish connections quickly by finding common ground, then demonstrating competency and credibility.
Content and Trust
- Invest in content to build trust efficiently online.
- Content acts as a 24/7 salesperson, attracting potential clients even when you're not actively working.
