Stewart Hillhouse, Head of Content at the B2B powerhouse Mutiny, dives into the transformative role of AI in content creation. He reveals the three essential roles for an AI-driven team and the significance of consistent, 'always-on' content. Hillhouse shares insights on innovative campaign strategies, including a successful personalized marketing tactic. He also emphasizes measuring content success and discusses how maintaining a balance between creativity and automation can drive B2B marketing effectiveness in a competitive landscape.

Stewart Hillhouse, the content marketing lead at Mutiny, emphasizes the importance of building trust over prioritizing SEO. He advocates for an 'owned audience' approach, focusing on personalized experiences rather than chasing metrics. Hillhouse delves into the power of authentic community-building in SaaS, stressing transparency and collaboration as key elements. He also discusses how personalization can enhance user experiences and suggests innovative content creation techniques, underscoring the importance of adapting to market changes.