95% Content Use This Content Team Playbook (with Head of Content @ Mutiny)
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Dec 13, 2024 Stewart Hillhouse, Head of Content at the B2B powerhouse Mutiny, dives into the transformative role of AI in content creation. He reveals the three essential roles for an AI-driven team and the significance of consistent, 'always-on' content. Hillhouse shares insights on innovative campaign strategies, including a successful personalized marketing tactic. He also emphasizes measuring content success and discusses how maintaining a balance between creativity and automation can drive B2B marketing effectiveness in a competitive landscape.
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Podcast Beginnings
- Stewart Hillhouse started in content marketing by launching a podcast with no prior marketing experience.
- He got his start by cold-messaging people like Erik Jacobson on LinkedIn.
B2B Lags B2C
- B2B content marketing trends often lag behind B2C trends, giving B2B marketers an advantage.
- By observing B2C trends, B2B marketers can strategically adapt successful strategies.
Define Formats First
- Define your finished content formats before using AI.
- Use AI to help you brainstorm and refine your final product vision.