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27min chapter
Use This Content Team Playbook (with Head of Content @ Mutiny)
95% Content
Navigating AI's Role in Content Creation
This chapter examines the contrasting views on AI's impact in the content creation industry, addressing concerns about job security alongside the advantages of enhanced creativity and efficiency. It highlights innovative roles emerging in B2B content creation and the importance of integrating AI tools while preserving human input to produce quality content. Additionally, the chapter discusses the need for effective campaign strategies and structures within content teams to thrive in a competitive landscape.
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Listen to the best highlights from the podcasts you love and dive into the full episode