The Animalz Content Marketing Podcast cover image

The Animalz Content Marketing Podcast

Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams

Mar 13, 2025
Stewart Hillhouse, VP of Content at StoryArb and former Head of Content at Mutiny, shares his innovative strategies for leveraging AI in content marketing. He discusses the evolution of content creation, emphasizing the need for shorter planning horizons and integrated campaigns. Stewart introduces the concept of a 'second brain' powered by AI, enhancing creativity and learning. He advocates for personalized marketing to drive engagement, and highlights the balance of speed and creativity for future content teams, positioning humans as strategic innovators.
43:08

Podcast summary created with Snipd AI

Quick takeaways

  • Content teams should adopt shorter planning horizons of 90 to 100 days to remain agile and responsive to market trends.
  • AI is transforming roles in content marketing, emphasizing the need for personality-driven marketers and strategic directors to enhance operational efficiency.

Deep dives

Short-Term Thinking in Marketing

In the fast-paced marketing landscape, planning should be limited to about 90 to 100 days ahead due to ever-changing trends and topics. Long-term strategies risk becoming obsolete as new conversations emerge, potentially undermining morale when a prepared launch coincides with declining interest. This emphasizes the need for marketers to stay agile and responsive, ensuring that their strategies align with current market trends. By focusing on shorter timeframes, marketers can adapt quickly, promoting more effective and relevant campaigns.

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