In this engaging conversation, Steven Wolfe Pereira, co-founder and CEO of Encantos, shares his journey in edtech, emphasizing that kids learn best through play. He explores innovative strategies merging education and entertainment, and discusses the importance of diverse storytelling. Steven highlights his company's commitment to social responsibility, creating brands that empower children with essential skills. He also encourages aspiring entrepreneurs to take action and experiment, proving that impactful ventures can yield both financial success and social good.

Industry experts Steven Wolfe Pereira and Marissa Thalberg dive into the heart of branding, highlighting what makes a brand memorable. They emphasize the significance of a brand's purpose and promise, and explore the essential 'four P’s'—Product, Pricing, Place, and Promotion. The duo also discusses the critical role of AI in modern marketing strategies and personal branding. With a focus on authenticity, they urge listeners to navigate their professional identities thoughtfully. It's a masterclass in branding for both business and personal success!

Steven Wolfe Pereira, CEO and Co-founder of Encantos, shares his insights on the urgent need for culturally authentic children's content. He discusses how Encantos blends entertainment with educational resources, emphasizing direct-to-learner brands. The conversation highlights the transformative power of AI, 5G, and emerging technologies like AR and VR in reshaping kids' content. Pereira also tackles challenges in creating bilingual resources, while exploring expansion opportunities in Asian markets for meaningful, purpose-driven educational experiences.