In this engaging conversation, Steven Wolfe Pereira, co-founder and CEO of Encantos, shares his journey in edtech, emphasizing that kids learn best through play. He explores innovative strategies merging education and entertainment, and discusses the importance of diverse storytelling. Steven highlights his company's commitment to social responsibility, creating brands that empower children with essential skills. He also encourages aspiring entrepreneurs to take action and experiment, proving that impactful ventures can yield both financial success and social good.

Marketing experts Marisa Thalberg and Steven Wolfe Pereira join a podcast to discuss tailoring messages to consumer segments, leveraging social media for affordable advertising, and exploring underpriced attention channels in the digital age. The conversation also covers the transition from traditional TV to mobile, staying ahead of marketing trends, and a rapid-fire segment on 'Cool or Cringe' marketing practices.

Industry experts Steven Wolfe Pereira and Marissa Thalberg dive into the heart of branding, highlighting what makes a brand memorable. They emphasize the significance of a brand's purpose and promise, and explore the essential 'four P’s'—Product, Pricing, Place, and Promotion. The duo also discusses the critical role of AI in modern marketing strategies and personal branding. With a focus on authenticity, they urge listeners to navigate their professional identities thoughtfully. It's a masterclass in branding for both business and personal success!