The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Steven Wolfe Pereira (Encantos) - Teaching Kids 21st Century Skills, Building a Direct to Learner EdTech Company, and Overlooked Opportunities That Make Real Impact

Jan 28, 2021

In this engaging conversation, Steven Wolfe Pereira, co-founder and CEO of Encantos, shares his journey in edtech, emphasizing that kids learn best through play. He explores innovative strategies merging education and entertainment, and discusses the importance of diverse storytelling. Steven highlights his company's commitment to social responsibility, creating brands that empower children with essential skills. He also encourages aspiring entrepreneurs to take action and experiment, proving that impactful ventures can yield both financial success and social good.

37:12

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Episode guests

Steven Wolfe Pereira

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Quick takeaways

Encantos combines technology and storytelling to create innovative educational experiences that teach children essential 21st-century life skills.

Steven Wolfe Pereira emphasizes the importance of aligning with mission-driven investors to effectively navigate fundraising challenges in the edtech space.

Deep dives

Consumer VC Summit Overview

The Consumer VC Summit is a three-day virtual event targeting e-commerce, retail, and innovation, taking place from February 23rd to 25th, 2021. The summit features a mix of talks and panel discussions with prominent founders and investors in the industry, as well as networking events in the evenings. Founders attending will have the chance to access mentoring sessions with investors and industry professionals for valuable feedback on their businesses. Participants can replay the sessions with a ticket purchase, and a discount is available for early registration.

Intro

2min

Navigating EdTech: Merging Media and Education

12min

Empowering Education through Social Responsibility

12min

Navigating Impact and Investment in Venture Capital

2min

The Fusion of Physical Products and Software in Education

3min

Taking Action as a Founder

4min

Thank you Samara Hernandez for introducing me to today's guest, Steven Wolfe Pereira, co-founder and CEO of Encantos, an award-winning edtech company that believes kids learn best through play while teaching kids 21st century life skills. We discuss some of the learnings of working at technology companies and communication companies, the inspiration and insight behind Encantos and how he introduces new brands. Without further ado, here's Steven.

You can follow Steven on Twitter @wolfepereira. You can also follow your host, Mike @mikegelb.

The Consumer VC Summit: February 23-25

Full Lineup and to purchase tickets:

Summit.theconsumervc.com

Enter CONSUMERVC at checkout for 20% off

A couple of books that inspired Steven:

The Element by Ken Robinson

Unscaled by Hemant Taneja

Some of the questions I ask Steven -

What was your initial attraction to technology and media?
I can understand how the media background would be super helpful, but what were some of your learnings in enterprise SaaS that influenced your approach to building Encantos?
Take me to the beginning of when you founded Encantos. What was the insight that led you to start your company?
Talk to me a little bit about the company's mission and where you think education might miss or feel outdated in this current climate?
When you think about giving back and legacy. What do you believe are some modern traits in a business that might have been overlooked/nonexistent 20-30 years ago?
Walk us through the three brands that you've developed under Encantos and how each of them came to be?
How do you think about creating new characters or building new brands?
What's your strategy when it comes to physical products, software products and shows?
What was your process when you decided to raise venture capital funding?
Was it harder to fundraise during COVID?
What's one thing that you would change about venture capital?
What's one book that inspired you personally and one book that inspired you professionally?
What's one piece of advice that you have for founders?

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