Steven Wolfe Pereira, CEO and Co-founder of Encantos
Jun 1, 2020
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Steven Wolfe Pereira, CEO and Co-founder of Encantos, shares his insights on the urgent need for culturally authentic children's content. He discusses how Encantos blends entertainment with educational resources, emphasizing direct-to-learner brands. The conversation highlights the transformative power of AI, 5G, and emerging technologies like AR and VR in reshaping kids' content. Pereira also tackles challenges in creating bilingual resources, while exploring expansion opportunities in Asian markets for meaningful, purpose-driven educational experiences.
Steven Wolfe Pereira emphasizes the need for culturally authentic content for children, driven by his experiences as a Dominican American parent.
Encantos prioritizes personalized connections with families over traditional consumer relationships, fostering engagement through purpose-driven branding and meaningful educational content.
Deep dives
The Journey to Encantos
Stephen Wolf-Pereira shares his diverse career path leading to the co-founding of Encantos, emphasizing his multicultural background as a Dominican American. His experiences in finance, technology, media, and advertising equipped him with unique insights into building brands and understanding consumer needs. After becoming a parent in 2015, he recognized the lack of culturally authentic content for diverse children, motivating him to create meaningful educational and entertainment experiences. This passion for representation and modern learning skills laid the foundation for Encantos' mission in the kids' digital sector.
Direct-to-Learner Business Model
Encantos operates under a direct-to-learner model, focusing on establishing personal connections with families rather than treating them as just consumers. The approach is rooted in the idea that the future of branding lies in personalized experiences tailored to individual customers' needs. Stephen emphasizes that this philosophy supports both educational and entertainment content aimed at fostering engagement in 21st-century skills. As a result, Encantos seeks to deliver culturally relevant and innovative content directly to children and their families.
Embracing Technology and Future Trends
The conversation highlights Stephen's belief in the transformative power of technology, particularly the impact of AI and 5G on consumer experiences. He notes that the landscape of entertainment and education will significantly change as these technologies advance, offering opportunities for personalized and immersive experiences. While exploring the potential of AR and VR, Stephen acknowledges that substantial advancements in hardware will be required before widespread adoption occurs. He predicts a forthcoming wave of innovation that will revolutionize how families access and engage with educational material.
Building Purpose-Driven Brands
Encantos distinguishes itself as a public benefit corporation committed to purpose-driven branding that aligns with modern consumer values, especially among millennials. Stephen underscores the importance of creating trusted brands that fulfill the needs of families in a world where traditional institutions often fall short. By placing a strong emphasis on social impact within their business model, Encantos aims to connect with consumers on a deeper level through authenticity and shared values. This strategic approach positions Encantos not just as a business, but as a movement towards enriching children's education with meaningful and engaging content.