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Steven Rofrano
Co-founder and CEO of Ancient Crunch, maker of grass-fed tallow fried Masa Chips and Vandy Crisps, focused on recreating classic snacks using organic ingredients and traditionally prepared animal fats.
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Nov 4, 2025
• 50min
Seed Oils vs Beef Tallow: The Battle That's Changing the Food Industry with Steven Rofrano
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Steven Rofrano, Co-founder and CEO of Ancient Crunch, shares his journey to healthier snacking through grass-fed tallow. He reveals the challenges of creating delicious chips and highlights the drawbacks of seed oils versus the benefits of tallow in cooking. The discussion covers the importance of organic ingredients, the pitfalls of modern 'healthy' brands, and how traditional recipes can reclaim nutrient density. Listeners learn why they should prioritize quality foods and how to support local producers for better health.
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