
Wise Traditions 561: Examining The Harmful Effects Of Seed Oils With Steven Rofrano
Jan 12, 2026
Join Steven Rofrano, founder of Ancient Crunch and advocate for traditional fats, as he shares eye-opening insights on the dangers of seed oils. He explains how these modern, factory-made ingredients can harm our health and why switching to traditional fats like tallow and lard is crucial. Steven recounts his personal health journey, emphasizing the importance of sourcing nourishing foods and the challenges of contemporary diets. He encourages listeners to eliminate seed oils for a month and highlights the alarming decline in health among young people today.
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Seed Oils Are A Novel, Dominant Ingredient
- Seed oils are a novel, factory-made ingredient that humans never historically ate.
- They now supply a huge share of calories so their novel chemistry has outsized health impact.
Demand Can Rewire Farmland Use
- Farmland use reflects market incentives, not absolute limits on production.
- Changing consumer demand can shift acreage to regenerative, nutrient-dense farming and increase healthy calories per acre.
Belgian Fries Sparked The Tallow Idea
- Steven first noticed tallow when he ate Belgian fries fried in beef tallow during college.
- That memory later inspired him to start Masa Chips fried in beef tallow.




