Steven Dufresne

In this lively conversation, Steven Dufresne, co-founder and CEO of Anthros, shares his insights on designing the most supportive office chair ever. He discusses the intertwining of entrepreneurship and health, highlighting the crucial need for good posture. Steven reflects on his personal journey through loss and the lessons learned from hardship. He also emphasizes the significance of innovative ergonomic solutions and the importance of resilience in both business and life. Attune your ears for some motivating tales!

In this enlightening discussion, Steven Dufresne, Co-founder and CEO of Anthros, shares his journey of launching a company dedicated to ergonomic office chairs. He opens up about the emotional rollercoaster of entrepreneurship, including lessons learned from financial hardships. The conversation addresses the health impacts of prolonged sitting and standing and challenges the myths surrounding posture. Steven also emphasizes resilience, reflecting on his experiences and the importance of innovation in creating solutions that enhance overall well-being in the workplace.

In a dynamic discussion with Steven Dufresne, co-founder of Anthros, listeners dive into the importance of quantity in content creation for marketing success. They explore strategic budgeting and product launch tactics that leverage social media for pre-sales. Dufresne shares insights on promoting wellness, addressing the physical discomfort of prolonged sitting, and effectively engaging consumers through tailored storytelling. The conversation also highlights innovative strategies in direct-to-consumer furniture marketing and the potential of collaborations to enhance brand visibility.

Eric Murphy and Steven Dufresne discuss the importance of proper sitting posture and supportive seating. They share their personal experiences of losing everything and rebuilding after tragedy. They emphasize the value of surrounding yourself with the right people and offer a special discount on their product for Fire Nation listeners.

Steven Dufresne, Co-founder and CEO of Anthros, and Eric Murphy, the company's CMO, share their journey in creating the ultimate office chair for comfort and support. They dive into the importance of proper ergonomics and challenge the norms of sitting versus standing at work. The conversation also touches on the emotional rollercoaster of entrepreneurship, including their personal experiences with loss and resilience. Tune in as they discuss turning adversity into innovation and the vital role of wellness in the workspace.