Steve Stoute

In this engaging conversation, music executive and branding strategist Steve Stoute shares how he transformed being underestimated into a powerful advantage. He discusses using personal background as a competitive edge and the significance of cultural understanding in shaping business strategies. Steve reveals insights on building viable ideas that resonate with culture, highlights the value of mentorship through earned relationships, and emphasizes the importance of challenge and respect in leadership. Plus, he offers practical financial advice and shares his aspirations for lasting impact in hip hop.

Join Shannon Sharpe and Steve Stoute on a journey through Queensbridge Projects, sharing tales of Nas, Kobe Bryant living with Steve, LeBron rejecting a check, Allen Iverson's Reebok commercial, and the impact of hip-hop on Reebok's brand. Dive into Steve's entrepreneurial journey, equity, ownership, and United Masters. From legendary rap beefs to the rich hip-hop history of Queens, laugh and learn with Steve Stoute.

From investigating Beyoncé's potential product placement to exploring the controversy of tuning music to 432 Hertz, this live podcast episode in Brooklyn covers a wide range of intriguing musical topics with twists, turns, and even a live parody performance.

Steve Stoute and Shannon Sharpe discuss the importance of artists owning their music masters, Kanye West's surprise freestyle at a wedding, the business side of the NFL's partnership with Apple, the significance of shared values in brand-influencer partnerships, and the cultural impact of hip-hop. They also touch on Steve's triumphs with AT&T, a football team for the hard of hearing, Giannis Antetokounmpo's film, and the evolution of hip-hop as a global phenomenon.

Greg Hahn hosts Steve Stoute, Founder and CEO of Translation, the highly awarded creative agency. They discuss Steve's transition from music to advertising, the evolving landscape of advertising, revolutionizing football communication with 5G Helmet, a generous act with Jay Z's new marijuana company, selfless leadership in the industry, and the importance of talent and relationships.