Club Shay Shay

Steve Stoute Part 2

14 snips
Mar 6, 2024
Steve Stoute and Shannon Sharpe discuss the importance of artists owning their music masters, Kanye West's surprise freestyle at a wedding, the business side of the NFL's partnership with Apple, the significance of shared values in brand-influencer partnerships, and the cultural impact of hip-hop. They also touch on Steve's triumphs with AT&T, a football team for the hard of hearing, Giannis Antetokounmpo's film, and the evolution of hip-hop as a global phenomenon.
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ADVICE

Let Others Take Credit To Get Big Ideas Done

  • Do remove credit attribution when navigating political stakeholder dynamics to get ideas approved.
  • Stoute says letting others take visible credit often eases politics and helps implement bold ideas like the Apple halftime deal.
ANECDOTE

AT&T Helmet Helped Hearing-Impaired Football Players

  • AT&T funded a 5G-enabled helmet for hearing-impaired Gallaudet players that visually displays plays and audibles.
  • Stoute describes the three-year project and how the chip changed players' ability to compete.
ADVICE

Pick Partners With Shared Values Not Just Fame

  • Do align celebrity partnerships around shared values rather than fame alone to make them believable.
  • Stoute warns against mismatched pairings like unlikely spokespeople that confuse consumers and damage credibility.
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