Steve Allende, founder and CEO of PLASMAIDE, shares insights on enhancing endurance through improved blood flow. He explains the science behind nitric oxide and its crucial role in performance and recovery. The conversation highlights the benefits of pine bark extract and efficient blood flow for athletes. Steve discusses how PLASMAIDE is gaining popularity among elite cyclists and its impact on oxygen utilization and cognitive functions. Listeners will discover how proper circulation can elevate both athletic performance and everyday well-being.