#617 - Steve Allende, Co-Founder and CEO of Plasmaide.
May 12, 2025
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Steve Allende, Co-Founder and CEO of Plasmaide, shares his insights on the company’s significant role in the triathlon community. He discusses their collaboration with elite athletes like Kristian Blummenfelt and Gustav Iden, offering unique training opportunities in Font Romeu, France. Steve emphasizes the importance of evidence-based supplements and highlights the exciting competition for age group athletes to train with the pros. Tune in for a glimpse into the future developments of Plasmaide's innovative products that promise to enhance athletic performance.
The podcast highlights Plasmaide's initiative offering age group athletes a chance to train with elite triathletes Kristian Blummenfelt and Gustav Iden in France.
Steve Allende discusses the importance of evidence-based supplements for athletic performance and future developments for Plasmaide's product offerings.
Updates on athlete Hayden Wilde reveal significant injuries requiring surgery, emphasizing the physical and psychological challenges faced during rehabilitation.
Deep dives
Travel Sickness and Preventative Measures
The hosts discuss the common experience of getting sick after travel, particularly mentioning a recent holiday where they both ended up with head colds. They emphasize the importance of preventative health measures such as receiving flu and COVID vaccinations before traveling, especially for upcoming trips. The conversation highlights their past experiences with COVID and encourages listeners to consider wearing masks in crowded settings, like airports and airplanes, to reduce the risk of illness. The importance of minimizing sickness during critical training periods is underscored, emphasizing how it can significantly disrupt preparation for athletic events.
Hayden Wilde's Recovery Update
Updates on athlete Hayden Wilde reveal he is recovering from significant injuries sustained during competition. The hosts remark on the impressive X-rays showing the extent of his injuries, including multiple broken ribs and damage to his scapula. Wilde's upcoming surgery indicates a challenging rehabilitation process ahead, and the hosts reflect on the physical and psychological challenges athletes face during recovery. They express hope for Wilde's positive mindset and solid support system to facilitate his comeback, acknowledging that confidence during rehabilitation can be crucial for athletes returning to competitive form.
Exciting Competition Announcements
The podcast features an announcement of an exciting competition for age group athletes, allowing them a once-in-a-lifetime opportunity to train alongside elite triathletes Christian and Gustav. Contestants enter by purchasing a pack of Plasmade, which many athletes endorse for performance enhancement. The prize includes training in Font-Romeau, with comprehensive physiological testing conducted by Dr. Alison Heather, further elevating the experience. The hosts emphasize that this type of competition is unique in the triathlon community, offering immense value beyond monetary worth.
Lionel Sanders' Impressive Performance
Lionel Sanders recently showcased an outstanding performance at a triathlon event, breaking course records and demonstrating exceptional biking strength. The hosts discuss how he managed to bridge gaps in the race, ultimately finishing ahead of the competition by a significant margin. They reflect on the influence of course difficulty on performance, noting how time gaps have recently increased in professional racing due to varying terrain. Sanders' victory is framed as a demonstration of the importance of biking as a critical component in triathlons, and an encouragement for athletes to continue pushing their limits.
Paula Finlay's Dominant Form
Paula Finlay has been consistently dominating the women's triathlon scene, showcasing remarkable performances that leave her competitors struggling to keep pace. The hosts analyze her recent races in North America, where she has performed exceptionally well against an interchangeable lineup of female competitors. They discuss the potential challenges Finlay may face as she transitions to international competition. As she maintains her momentum, they're excited to see how she fares against stronger fields in future events, particularly in upcoming T100 races.
We catch up on all the racing and news from IRONMAN 70.3 St George at the weekend.
Bev chats to Steve Allende, Co-Founder and CEO of Plasmaide. We discuss the company's involvement in the triathlon community, particularly with elite athletes like Kristian Blummenfelt and Gustav Iden. Steve shares insights into the unique competition that Plasmaide are offering to age group athletes, which offers an opportunity to train with Kristian and Gustav in Font Rumeu in France and receive physiological testing from Dr Alison Heather. The conversation highlights the benefits of Plasmaide's products, the importance of evidence-based supplements and the exciting future developments for the brand.
