Steph Weber

Steph Weber, a branding strategist and founder of The Weber Co., shares her insights on marketing for small hotels. She reveals how to identify your property's unique selling points and leverage limited resources for maximum results. Steph emphasizes the significance of guest experience as a powerful marketing tool and the shift from merely filling rooms to building a memorable brand. With her real-world experience owning a micro-resort, she provides actionable strategies to stand out in a crowded market.

Steph Weber, CEO of The Weber Co., discusses creating a positive company culture, hiring and firing well, pivoting your business, and effective communication. She emphasizes the importance of branding and storytelling and shares insights on being a caring leader, working with a lean team and contractors, and the range of services offered by The Weber Co. for establishing clients as industry authorities.

In this discussion with marketing expert Steph Weber, discover how she transitioned from the fashion industry to real estate branding. Steph shares her journey of building a seven-figure co-hosting business and launching a unique micro-resort. Learn her strategies for creating lasting brand loyalty through effective storytelling and visual marketing. The conversation also delves into successful email marketing techniques for direct bookings, and the importance of mentorship and community in enhancing profitability in short-term rentals.