Steph Weber, CEO of The Weber Co., discusses creating a positive company culture, hiring and firing well, pivoting your business, and effective communication. She emphasizes the importance of branding and storytelling and shares insights on being a caring leader, working with a lean team and contractors, and the range of services offered by The Weber Co. for establishing clients as industry authorities.

In this discussion with marketing expert Steph Weber, discover how she transitioned from the fashion industry to real estate branding. Steph shares her journey of building a seven-figure co-hosting business and launching a unique micro-resort. Learn her strategies for creating lasting brand loyalty through effective storytelling and visual marketing. The conversation also delves into successful email marketing techniques for direct bookings, and the importance of mentorship and community in enhancing profitability in short-term rentals.