

68. Branding & Marketing For Your STR Business
Sep 14, 2024
In this discussion with marketing expert Steph Weber, discover how she transitioned from the fashion industry to real estate branding. Steph shares her journey of building a seven-figure co-hosting business and launching a unique micro-resort. Learn her strategies for creating lasting brand loyalty through effective storytelling and visual marketing. The conversation also delves into successful email marketing techniques for direct bookings, and the importance of mentorship and community in enhancing profitability in short-term rentals.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Fashion to Rentals: The Branding Journey
01:54 • 28min
Leveraging Email Marketing for Short-Term Rental Success
29:51 • 3min
Progress and Marketing Success in Cabin Development
32:34 • 2min
Marketing Magic for Rentals
34:45 • 9min
Mentorship and Financial Strategy in Short-Term Rentals
44:07 • 8min