Patryk Real Estate Show - Short Term Rentals

68. Branding & Marketing For Your STR Business

Sep 14, 2024

In this discussion with marketing expert Steph Weber, discover how she transitioned from the fashion industry to real estate branding. Steph shares her journey of building a seven-figure co-hosting business and launching a unique micro-resort. Learn her strategies for creating lasting brand loyalty through effective storytelling and visual marketing. The conversation also delves into successful email marketing techniques for direct bookings, and the importance of mentorship and community in enhancing profitability in short-term rentals.

51:57

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Episode guests

Steph Weber

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Understanding the ideal guest avatar is essential for crafting a brand strategy that addresses guests' desires and pain points.

Effective branding requires an emotional connection through storytelling and relatable messaging, enhancing guest loyalty and recognition.

Strategic partnerships and influencer marketing on social media platforms are crucial for engaging potential guests and driving bookings.

Deep dives

Journey into Real Estate and Marketing

The guest, Steph Weber, transitioned from a decade-long career in the fashion industry to the real estate sector, having foundational experiences that shaped her skills in branding and marketing. After managing a boutique and handling marketing while attending school, she developed the brand Trendy and Indie, which laid the groundwork for her later success. Eventually, she pivoted to short-term rentals, motivated by her desire to create family-friendly vacation spaces and manage properties for other owners. Within a short span of ten months, she established a successful co-hosting business alongside her growing family.

Intro

2min

From Fashion to Rentals: The Branding Journey

28min

Leveraging Email Marketing for Short-Term Rental Success

3min

Progress and Marketing Success in Cabin Development

2min

Marketing Magic for Rentals

9min

Mentorship and Financial Strategy in Short-Term Rentals

8min

We have a marketing expert Steph Weber! With a deep understanding of branding in both property management and real estate, Steph has built a thriving co-hosting business and a unique micro-resort called Cabins on the Cumberland. From building a seven-figure business without paid ads to growing a portfolio of 14 co-host clients, Steph shares her secrets to creating lasting brand loyalty.

Get ready for an insightful conversation on all things branding, marketing, and entrepreneurship.

Connect with me... Podcast: ⁠https://podcasters.spotify.com/pod/show/patryk-swietek YouTube Channel: ⁠https://www.youtube.com/@patrykswietek Instagram: ⁠https://www.instagram.com/patryk_swietek/ Facebook Group: ⁠https://www.facebook.com/groups/strnation/

Connect with Steph on Instagram https://www.instagram.com/theweberco/

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