Simon King

Simon King, a non-executive director in the estate agency sector, discusses why many suppliers struggle with self-promotion. He contrasts those that connect effectively with clients, emphasizing the importance of ongoing engagement beyond initial sales. Simon highlights the impact of personal branding, noting how recognizable figures can humanize companies. He also points out the common mismatch between technical expertise and marketing skills, urging firms to prioritize people-first strategies to win customer loyalty.

Simon King, a non-executive director and thought leader in estate agency, dives into the complex world of compliance. He reveals how AML checks and new material information guidelines are muddling the estate agency landscape. Simon emphasizes that while it's possible to outsource compliance tasks, firms must remain accountable. He also discusses the critical need for maintaining service quality when partnering with others, noting how lax compliance can jeopardize an agency's reputation. Tune in for insights on navigating these challenges effectively!

Simon King, estate agency commentator and advisor, dives into the pitfalls of low fees in the housing market. He reveals that 83% of vendors prefer value over the cheapest agent, challenging the myth that lower prices attract more clients. Simon explains how agents often misjudge vendor priorities and outlines the importance of effective communication and perceived worth. He provides practical advice for agents to enhance their fees while delivering superior service, emphasizing that strategic pricing can build trust and loyalty.