Letting & Estate Agent Podcast Why are Estate Agency suppliers so bad at marketing themselves? - Ep: 2442
Jan 8, 2026
Simon King, a non-executive director in the estate agency sector, discusses why many suppliers struggle with self-promotion. He contrasts those that connect effectively with clients, emphasizing the importance of ongoing engagement beyond initial sales. Simon highlights the impact of personal branding, noting how recognizable figures can humanize companies. He also points out the common mismatch between technical expertise and marketing skills, urging firms to prioritize people-first strategies to win customer loyalty.
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Post-Sale Neglect Is A Common Blind Spot
- Many suppliers are excellent at their core product but fail to maintain relationships after the sale.
- This sales-driven drop-off mirrors estate agents who forget clients once a transaction completes.
Build A Personal Face For The Brand
- Humanise your company by building a personal brand alongside the corporate brand.
- Use a named spokesperson to communicate and make the product relatable to agents.
People Over Logos Drives Connection
- People connect more easily with a person than with an anonymous corporate logo.
- Famous examples show how a founder or figurehead can embody and elevate a brand.