Simon Kelly

Simon Kelly, Director of SGD and a certified systemologist, dives into the revolutionary role of AI in digital marketing. He discusses how AI can streamline business processes and enhance client engagement. The conversation covers exciting advancements in content creation, the importance of structured AI solutions for small businesses, and techniques for optimizing proposal writing. Kelly highlights practical applications of AI tools and emphasizes balancing automation with human input to maintain creativity and quality in marketing efforts.

Simon Kelly, CEO and Head of Growth at Seriously Good Design, shares his expertise on leveraging content assets for revenue generation. He discusses the importance of transforming existing content into valuable assets, revealing that many businesses are sitting on untapped resources. Simon introduces the 'Sell Your Sawdust' strategy, showcasing how agencies can monetize everyday byproducts of their work. The conversation also includes insights on creating a content asset ecosystem and personalizing client interactions to drive sales.