Simon Kelly, CEO and Head of Growth at Seriously Good Design, shares his expertise on leveraging content assets for revenue generation. He discusses the importance of transforming existing content into valuable assets, revealing that many businesses are sitting on untapped resources. Simon introduces the 'Sell Your Sawdust' strategy, showcasing how agencies can monetize everyday byproducts of their work. The conversation also includes insights on creating a content asset ecosystem and personalizing client interactions to drive sales.
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insights INSIGHT
Content vs. Conversion
Many businesses mistakenly believe creating content alone guarantees growth.
They overlook the crucial need for a back-end asset to convert views into revenue.
question_answer ANECDOTE
Soccer Game vs. Jersey Sales
Content, like a soccer game or social media post, is transient and quickly forgotten.
Real money lies in assets like merchandise or jerseys tied to the content.
question_answer ANECDOTE
Proposal Template Success
Troy Dean's proposal template, a simple digital asset, generated millions in revenue.
This demonstrates the power of turning one-time value into a reusable, scalable asset.
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Rework by Jason Fried and David Heinemeier Hansson presents a fresh and unconventional approach to business. The book argues against traditional business practices such as writing business plans, seeking outside investors, and staffing up. Instead, it advocates for a simpler, more efficient way of doing business, emphasizing the importance of productivity, avoiding unnecessary meetings and paperwork, and ignoring the competition. The authors draw from their experiences at 37signals (now Basecamp) to provide practical advice and examples that support their counterintuitive ideas. The book is designed to inspire and provoke readers to rethink their approach to work and entrepreneurship.
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities.
In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference between creating "content" versus building "content assets." Simon shares practical examples from his own agency success while Troy reveals the content asset strategy that built his entire business.
If you're tired of creating content that gets fleeting attention but doesn't drive revenue, this episode reveals exactly how to build and leverage content assets that create real business growth and client value.
What You'll Learn
The Critical Difference Between Content and Content Assets – Why most content disappears while assets keep generating value
How to Transform Your Agency Knowledge Into Sellable Assets – Practical examples from real agencies
The "Sell Your Sawdust" Strategy – How to monetize the byproducts of your everyday work
Why Most Agencies Miss Revenue Opportunities – The hidden assets you already have but aren't leveraging
Low-Ticket Funnel Secrets – How to use small purchases to create high-ticket clients
Creating a Content Asset Ecosystem – Building assets for each stage of your customer journey
The Personalization Premium – Why clients will pay top dollar for personalized insights
Take this online assessment and get recommendations based on more than 10 years of experience helping 4K+ agencies. This stuff works. Reduce the overwhelm and know exactly what to do next. Gameplan.agencymavericks.com
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