The Agency Hour
The Power of Selling Your Sawdust: Turning Existing Assets into Revenue
Apr 11, 2025
Simon Kelly, CEO and Head of Growth at Seriously Good Design, shares his expertise on leveraging content assets for revenue generation. He discusses the importance of transforming existing content into valuable assets, revealing that many businesses are sitting on untapped resources. Simon introduces the 'Sell Your Sawdust' strategy, showcasing how agencies can monetize everyday byproducts of their work. The conversation also includes insights on creating a content asset ecosystem and personalizing client interactions to drive sales.
54:31
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Quick takeaways
- Understanding the crucial difference between transient content and long-term content assets can drive consistent revenue growth for agencies.
- Businesses can monetize their hidden assets by transforming everyday outputs into sellable resources that enhance client value and trust.
Deep dives
The Misconception of Content Creation
Many businesses mistakenly believe that creating content will naturally attract audience attention and facilitate growth. They often overlook the necessity of having a solid back-end system in place to convert audience interest into revenue. This misjudgment leads to efforts that yield only temporary spikes in engagement without establishing a method for generating consistent income. As a result, focusing on revenue-driving assets should be prioritized alongside content production.
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