Business Processes Simplified Podcast AI In Digital Marketing Agencies with Simon Kelly
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Nov 25, 2024 Simon Kelly, Director of SGD and a certified systemologist, dives into the revolutionary role of AI in digital marketing. He discusses how AI can streamline business processes and enhance client engagement. The conversation covers exciting advancements in content creation, the importance of structured AI solutions for small businesses, and techniques for optimizing proposal writing. Kelly highlights practical applications of AI tools and emphasizes balancing automation with human input to maintain creativity and quality in marketing efforts.
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Early AI Recognition
- Simon Kelly recognized AI's potential early on, foreseeing its content creation abilities and potential to empower teams.
- He also anticipated the challenge of sifting through increased online noise due to AI-generated content.
Early AI Applications
- Start by using AI for content creation in areas like social media or email marketing where articulation is key.
- Refine AI-generated content to better reflect your team's ideas and desired messaging.
Prioritizing AI Solutions
- Prioritize AI solutions for high-touchpoint areas with measurable impact, certainty of improvement, and ease of implementation.
- Use the ICE score (Impact, Certainty, Ease) framework to evaluate potential AI applications.