Seth Freeman

Seth Freeman, a professor at NYU and Columbia, and a corporate lawyer, shares his invaluable negotiation insights. He introduces the TTT Grid, a practical tool that helps negotiators prepare and adapt during discussions. Listeners learn the importance of checklists used by elite negotiators and explore techniques like the 'Golden Minute' to ease tensions. Freeman highlights real-world applications that can transform negotiation outcomes, whether in high-stakes scenarios or everyday conversations, equipping everyone with tools for success.

Award-winning professor Seth Freeman shares field-tested negotiation techniques in his book '15 Tools to Turn the Tide'. Topics include negotiation scripts, pre-negotiation strategies, and the importance of learning from negotiation failures. Freeman emphasizes the use of competitive and collaborative negotiation styles for success.

Seth Freeman, a negotiation expert and professor at NYU Stern and Columbia University, shares his insights on blending aggressive and collaborative negotiation styles. He introduces the TTT Grid—Topics, Targets, and Trade-offs—demonstrating its effectiveness in enhancing negotiation strategies. Seth highlights the 'golden minute' as a pivotal moment to shift conversations and emphasizes the importance of thorough preparation. Listeners also get a sneak peek into his upcoming book, packed with vital tools for mastering negotiations.