Negotiate Anything Stop Relying on Scripts. Start Using This Strategy
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Jun 19, 2025 Seth Freeman, a professor at NYU and Columbia, and a corporate lawyer, shares his invaluable negotiation insights. He introduces the TTT Grid, a practical tool that helps negotiators prepare and adapt during discussions. Listeners learn the importance of checklists used by elite negotiators and explore techniques like the 'Golden Minute' to ease tensions. Freeman highlights real-world applications that can transform negotiation outcomes, whether in high-stakes scenarios or everyday conversations, equipping everyone with tools for success.
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Use the TTT Grid
- Use the Topics, Targets, and Trade-Offs (TTT) Grid as your negotiation playbook to guide the conversation.
- The grid includes agenda items, outcome ranges, priority rankings, and creative options to navigate negotiations smoothly.
Negotiate The Agenda First
- Pre-negotiation negotiation, or agreeing on what topics will be discussed, sets a strong negotiation foundation.
- Structuring the agenda strategically helps avoid being caught off-guard and nibbling tactics.
Know Your Target Range
- Know your best and worst acceptable outcomes (range) before negotiating.
- Spot offers outside your range as warnings to reassess or push the negotiation further.
