Scott Messer

Scott Messer, digital media veteran, discusses the structural changes to publishing business, including the deprecation of third-party cookies and the role of search. The podcast also explores challenges faced by publishers, limitations of cookies on the web, bid enrichment, and navigating the ad tech tax.

Scott Messer, founder of Messer Media and former senior vice president at Leaf Group, dishes on the shifting landscape of digital publishing. He highlights traffic declines as a top concern for publishers and discusses the move away from traditional ad monetization. Scott explores the rise of retail media as allies and introduces 'curation' as the newest trend, linking it to long-standing ad network practices. The chat also touches on how AI is transforming content quality and challenges the industry faces in adapting to these changes.