Scott Messer on publishing’s “pivot to everything”

Scott Messer, founder of Messer Media and former senior vice president at Leaf Group, dishes on the shifting landscape of digital publishing. He highlights traffic declines as a top concern for publishers and discusses the move away from traditional ad monetization. Scott explores the rise of retail media as allies and introduces 'curation' as the newest trend, linking it to long-standing ad network practices. The chat also touches on how AI is transforming content quality and challenges the industry faces in adapting to these changes.