Scott Messer on publishing’s “pivot to everything”
The Rebooting Show
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Navigating Advertising Challenges for Publishers
This chapter explores the current advertising landscape faced by publishers, focusing on declining traffic and resource limitations. It highlights the shift in advertising spending from the open web to select high-quality publishers and discusses the growing significance of retail media networks. Furthermore, it examines the implications of third-party cookie deprecation and the evolving relationship between retailers and publishers, suggesting opportunities for collaboration amidst ongoing changes.
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