The Rebooting Show Life after the pageview
8 snips
Jan 30, 2024 Scott Messer, digital media veteran, discusses the structural changes to publishing business, including the deprecation of third-party cookies and the role of search. The podcast also explores challenges faced by publishers, limitations of cookies on the web, bid enrichment, and navigating the ad tech tax.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Love for programmatic advertising and sponsorship from Albrane
02:12 • 3min
Challenges faced by publishers in 2023
05:00 • 9min
Limitations of Cookies on the Web
14:29 • 23min
Bid Enrichment and Publisher Selling
37:06 • 5min
Navigating the Ad Tech Tax and Publisher Optimism
41:44 • 3min