Scott Brinker

Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec, sheds light on the rapidly evolving martech landscape driven by AI. He reveals that over 3,000 AI-native products have launched in just 18 months, transforming competition. The rise of AI agents streamlines workflows, while strong data infrastructure offers a key edge for companies. Startups fuel innovation, but industry giants like Adobe and Salesforce lead in AI adoption. Tune in to understand the future of marketing and how to thrive in an AI-centric world.

Kelly Sarabyn and Scott Brinker from HubSpot discuss the evolving dynamics of platform businesses in 2024, covering topics like platform strategies, app ecosystems, and services marketplaces. They emphasize the importance of understanding platform models for tech companies and businesses in modern markets. The conversation also delves into the evolution of platforms from technical infrastructures to complex ecosystems, exploring the future of platforms and products in the industry, customer adoption, and technological evolution.

Scott Brinker, VP at HubSpot and the 'Godfather of MarTech,' shares keen insights on marketing's chaotic landscape. He discusses the struggle of managing an overload of tools and emphasizes that AI is more of a sparring partner than a decision-maker. Brinker argues for a shift from bloated platforms to specialized vertical solutions and explains why brand-building should take precedence over mere data metrics. Additionally, he predicts a transformative move towards usage-based pricing in SaaS, aligning vendor success with tangible outcomes.

Guests like Sangeet Paul Choudary and James Currier explore dystopian aspects of socio-technological trends, while Alex Komoroske and Kelly Sarabyn share visions resisting powerful technological forces. The podcast wraps up Season 5, discussing a range of topics from AI dominace to empowering teams and system transformation.

Scott Brinker, VP Platform Ecosystem at HubSpot and Marketing Technology expert, discusses the exponential growth of the marketing tech landscape and the importance of 'composability' in designing the modern tech stack. Topics include the hack-pack-stack approach, designing a tech stack for marketing, collaborative possibilities with composability, the role of AI in digital operations, and the future of marketing with generative AI.