Tech Marketing Trends Martech Trends and Predictions 2025 - Scott Brinker
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Feb 12, 2025 Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec, sheds light on the rapidly evolving martech landscape driven by AI. He reveals that over 3,000 AI-native products have launched in just 18 months, transforming competition. The rise of AI agents streamlines workflows, while strong data infrastructure offers a key edge for companies. Startups fuel innovation, but industry giants like Adobe and Salesforce lead in AI adoption. Tune in to understand the future of marketing and how to thrive in an AI-centric world.
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MarTech Resurgence
- The MarTech industry, after a period of seeming stability, is experiencing a resurgence of innovation due to AI.
- This rapid advancement makes it difficult to predict the long-term impact on the industry.
AI-Driven MarTech Explosion
- AI empowers faster software creation, leading to an explosion of new MarTech companies, mostly small startups.
- Established platforms like Adobe, Salesforce, HubSpot, and Microsoft are also rapidly integrating AI functionalities.
Unintentional Software Creation
- Natural language processing allows users to create software unintentionally by describing desired workflows or analyses.
- AI translates these requests into executable code, advancing the no-code trend.