Tech Marketing Trends
Martech Trends and Predictions 2025 - Scott Brinker
Feb 12, 2025
Scott Brinker, VP of Platform Ecosystem at HubSpot and Editor at ChiefMartec, sheds light on the rapidly evolving martech landscape driven by AI. He reveals that over 3,000 AI-native products have launched in just 18 months, transforming competition. The rise of AI agents streamlines workflows, while strong data infrastructure offers a key edge for companies. Startups fuel innovation, but industry giants like Adobe and Salesforce lead in AI adoption. Tune in to understand the future of marketing and how to thrive in an AI-centric world.
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Quick takeaways
- AI is driving a massive influx of new martech products, with over 3,000 emerging recently, altering competition dynamics.
- The rise of AI agents is transforming workflow management by enabling autonomous task execution and enhancing integration across systems.
Deep dives
Emergence of New MarTech Companies
There has been a significant increase in the number of new MarTech companies, with around 3,000 new products emerging in the last 18 months, primarily driven by AI advancements. These new entrants are mostly small startups that leverage AI to create solutions more rapidly than before. This explosion of innovation comes as the MarTech industry was previously entering a period of plateauing growth. Established major platforms like Adobe, Salesforce, and HubSpot are also enhancing their offerings with new AI functionalities, contributing to this rejuvenation in the MarTech landscape.
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