Martech Trends and Predictions 2025 - Scott Brinker
Tech Marketing Trends
Harnessing AI Agents in Business
This chapter explores the emergence of AI agents, particularly through HubSpot's Agent.ai initiative, emphasizing their practical applications in enhancing sales prospecting and workflow automation. It discusses the dynamic MarTech landscape, the evolution of AI technologies, and the competitive market implications, along with the potential job displacement that accompanies these advancements. The speakers highlight the importance of strategic adaptation for marketers while navigating the transformative effects of AI in various industries.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
