Sarah Personette
Chief executive officer of Puck and former Facebook executive, focused on building franchise-driven media products across newsletters, podcasts, and events.
Best podcasts with Sarah Personette
Ranked by the Snipd community
33 snips
Jan 6, 2026 • 56min
Why Puck isn't all-in on events
In this engaging discussion, Sarah Personette, CEO of Puck and former Facebook executive, shares her vision for media without becoming an events-heavy brand. She emphasizes maintaining identity by strategically using convening power while keeping content at the forefront. Sarah also explores the importance of building subscriber relationships over chasing podcast revenue and how Puck has expanded into various channels, reaching over 100,000 subscribers. Her insights on balancing individual voices with a supportive framework paint a compelling picture of modern media dynamics.
8 snips
Mar 4, 2025 • 1h 4min
How to grow a creator-based newsletter business, with Puck’s Sarah Personette
Sarah Personette, CEO of Puck, shares her insights on transforming the newsletter business with a creator-centric model. She discusses how Puck has evolved from focusing solely on individual journalists to creating sub-brands that operate like franchises while highlighting the successes of notable newsletters. Personette also emphasizes growth strategies for subscriber retention, the importance of engaging audiences through diverse content, and innovative compensation models. The podcast reveals the adaptability and future potential of Puck in the rapidly evolving media landscape.
