Sarah Personette

Sarah Personette, CEO of Puck, shares her insights on transforming the newsletter business with a creator-centric model. She discusses how Puck has evolved from focusing solely on individual journalists to creating sub-brands that operate like franchises while highlighting the successes of notable newsletters. Personette also emphasizes growth strategies for subscriber retention, the importance of engaging audiences through diverse content, and innovative compensation models. The podcast reveals the adaptability and future potential of Puck in the rapidly evolving media landscape.