The Digiday Podcast

How to grow a creator-based newsletter business, with Puck’s Sarah Personette

8 snips
Mar 4, 2025
Sarah Personette, CEO of Puck, shares her insights on transforming the newsletter business with a creator-centric model. She discusses how Puck has evolved from focusing solely on individual journalists to creating sub-brands that operate like franchises while highlighting the successes of notable newsletters. Personette also emphasizes growth strategies for subscriber retention, the importance of engaging audiences through diverse content, and innovative compensation models. The podcast reveals the adaptability and future potential of Puck in the rapidly evolving media landscape.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Puck's Franchise Model

  • Puck evolved from single journalist newsletters to franchises anchored by core journalists with contributing authors. - This enriches coverage and deepens audience engagement within each vertical.
INSIGHT

Scaling With Journalist Teams

  • Puck maintains journalists at the center while expanding teams to cover more topics within verticals. - This approach improves subscriber experience by providing richer, diverse content.
ADVICE

Prioritize Reader Experience

  • Listen closely to readers to deliver content they want, increasing subscription retention. - Expand teams with specialized journalists to enhance content quality and frequency.
Get the Snipd Podcast app to discover more snips from this episode
Get the app