The Rebooting Show Why Puck isn't all-in on events
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Jan 6, 2026 In this engaging discussion, Sarah Personette, CEO of Puck and former Facebook executive, shares her vision for media without becoming an events-heavy brand. She emphasizes maintaining identity by strategically using convening power while keeping content at the forefront. Sarah also explores the importance of building subscriber relationships over chasing podcast revenue and how Puck has expanded into various channels, reaching over 100,000 subscribers. Her insights on balancing individual voices with a supportive framework paint a compelling picture of modern media dynamics.
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Franchise Model Built Around Star Journalists
- Puck centers franchises around star journalists to combine individual creator trust with institutional support.
- This triangular brand model (Puck, talent, category) sustains identity and subscriber willingness to pay.
Use Specialists To Scale Franchise Coverage
- Puck evolves franchises with specialist and horizontal talent to deepen coverage without losing the anchor voice.
- Cross-disciplinary reporters let franchises expand coverage and serve overlapping subscriber interests.
Expand Channels Only To Serve Subscriber Needs
- Be multimodal: keep newsletters central but expand to audio, video, and experiential where it serves subscribers.
- Only add channels that extend a franchise's relationship or meet a clear reader need.