Samantha McKenna, CEO of #samsales Consulting and former head of Enterprise Sales at LinkedIn, shares her expert insights on parallel selling strategies. She emphasizes scheduling regular meetings with champions to keep deals moving and suggests simultaneous next steps to accelerate progress. The importance of understanding the buying committee and preparing for presentations is discussed, alongside strategies for overcoming budget objections. Listeners will find her innovative techniques for fostering strong relationships and maintaining deal momentum particularly compelling.

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0FOUR ACTIONABLE TAKEAWAYS 3-step process every time you book a meeting: Show gratitude, send an invite with your company name first, and connect with them on LinkedIn. Use a pre-call checklist for discovery. Research everything you can about your buyer and show them you know them in the first 5 minutes of the call. Use “typically” language when prospects are hesitant to open up. By sharing common situations, it allows them to nail down their specific problem(s). Once you get to a problem, tell a story: “You make me think of a customer where XYZ was the problem, ABC is what we did, which led to 123 results”. This helps build trust and gets them to open up further. PATH TO PRESIDENT’S CLUB Founder @ #samsales Consulting Head of Sales, Enterprise, NYC @ LinkedIn VP, Sales, Enterprise @ ON24 Regional Sales Director, Enterprise @ Vcall RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Perhaps you've heard of the term customer-led growth before, but what does it mean? Is it a concept that exists only in the realms of abstract marketing theory or is it something you can put into practice and use right now?  We understand that businesses are growing rapidly and there are many different data points that help us understand how to predict future demand. We are here with Eli and Sam to help you understand the meaning of customer-led growth and see the future of SaaS buying.  Find out: - How to make SaaS product more compelling to buy - Who should own the buying experience of SaaS company - How to measure marketing, sales, product, teams, and customer success - How the best marketers are being measured - The meaning of customer-led growth - Best ways to get as many users as possible - Best SaaS products - How to incorporate a mutual success plan to get deals done Highlights (00:17) What did Eli and Sam want to do when they were younger (02:16) How to make SaaS products more compelling to buy? (03:44) Eli and Sam’s “I couldn’t” software platform (04:11) The irreplaceable features of LinkedIn  (05:01) Should PLG or SLG motion own the buying experience of a SaaS company? (08:16) How to measure your marketing, sales, product, customer success, teams, to ensure that the feedback loop is active and working well (12:13) How the best marketers now being measured (16:29) The meaning of customer-led growth (18:26) Should LinkedIn sales navigator remain the way it is?  (19:46) The best way to get as many users as possible before having a pricing conversation (22:46) Eli and Sam’s best SaaS purchasing experiences  (29:26) How to incorporate a mutual success plan to ensure that you can get deals done in today’s environment (36:07) Advice for people in revenue team This episode was presented by TextBox. To learn more about how TextBox can help your business, visit their website at www.testbox.com.