Customer Led Growth Measuring & Optimizing the Buying Experience for Growth with Eli Rubel & Samantha McKenna
Perhaps you've heard of the term customer-led growth before, but what does it mean? Is it a concept that exists only in the realms of abstract marketing theory or is it something you can put into practice and use right now?
We understand that businesses are growing rapidly and there are many different data points that help us understand how to predict future demand. We are here with Eli and Sam to help you understand the meaning of customer-led growth and see the future of SaaS buying.
Find out:
- How to make SaaS product more compelling to buy
- Who should own the buying experience of SaaS company
- How to measure marketing, sales, product, teams, and customer success
- How the best marketers are being measured
- The meaning of customer-led growth
- Best ways to get as many users as possible
- Best SaaS products
- How to incorporate a mutual success plan to get deals done
Highlights
(00:17) What did Eli and Sam want to do when they were younger
(02:16) How to make SaaS products more compelling to buy?
(03:44) Eli and Sam’s “I couldn’t” software platform
(04:11) The irreplaceable features of LinkedIn
(05:01) Should PLG or SLG motion own the buying experience of a SaaS company?
(08:16) How to measure your marketing, sales, product, customer success, teams, to ensure that the feedback loop is active and working well
(12:13) How the best marketers now being measured
(16:29) The meaning of customer-led growth
(18:26) Should LinkedIn sales navigator remain the way it is?
(19:46) The best way to get as many users as possible before having a pricing conversation
(22:46) Eli and Sam’s best SaaS purchasing experiences
(29:26) How to incorporate a mutual success plan to ensure that you can get deals done in today’s environment
(36:07) Advice for people in revenue team
This episode was presented by TextBox. To learn more about how TextBox can help your business, visit their website at www.testbox.com.