Sam Sadi

Sam Sadi, CEO of LiveScore Group, dives into the online sports betting industry, drawing on his rich 30-year journey. He unveils four pivotal trends: the potential of Southeast Asia, the transformative power of AI, the importance of innovation over mere incrementalism, and the looming challenge of black market competition. Sam emphasizes the need for strategic advantages in a saturated market while discussing the struggles many new sportsbooks face. He champions the integration of media with betting, urging for proactive adaptation to stay ahead.

Sam Sadi, CEO of LiveScore Group, shares insights on the groundbreaking partnership with xAI to enhance real-time sports media and betting. He explains how integrating X's APIs will curate dynamic content, improve audience engagement, and create personalized experiences. The discussion dives into the strategic advantages this deal offers over offshore betting operators and the role of influencers in driving betting behavior. Sadi also touches on the importance of sentiment analysis and how AI will revolutionize sports content and operations.

Sam Sadi, CEO of LiveScore, shares insights on transforming sports media and betting strategies. He discusses how convergence enhances customer experience, driving loyalty in a competitive market. Sam shares his journey in online gambling, including marketing strategies and user engagement. The conversation dives into LiveScore's evolution from a score app to a full betting platform, including expansion plans in the U.S. and the use of AI to navigate challenges in the sports betting landscape.