Unofficial Partner Podcast UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
5 snips
Sep 30, 2025 
Sam Sadi, CEO of LiveScore Group, shares insights on the groundbreaking partnership with xAI to enhance real-time sports media and betting. He explains how integrating X's APIs will curate dynamic content, improve audience engagement, and create personalized experiences. The discussion dives into the strategic advantages this deal offers over offshore betting operators and the role of influencers in driving betting behavior. Sadi also touches on the importance of sentiment analysis and how AI will revolutionize sports content and operations.
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Three-Pronged Strategic Partnership
- LiveScore's X deal targets three areas: sports media, betting, and AI to stay relevant.
- The partnership focuses on integrating X content and Grok tech into LiveScore's products, not building on X itself.
Run The Deal As Joint R&D
- Treat the LiveScore–X project as joint R&D, not a pure marketing push.
- Use directly integrated content and tech to develop product features and personalized experiences.
Sentiment Powers Personalization
- Sentiment from X won't dramatically improve trading prices but enables deep personalization.
- LiveScore can surface the most relevant player props and bet builders based on social conversations.