Leaders Worth Knowing Podcast Convergence: Sam Sadi, LiveScore CEO
Sep 11, 2024
Sam Sadi, CEO of LiveScore, shares insights on transforming sports media and betting strategies. He discusses how convergence enhances customer experience, driving loyalty in a competitive market. Sam shares his journey in online gambling, including marketing strategies and user engagement. The conversation dives into LiveScore's evolution from a score app to a full betting platform, including expansion plans in the U.S. and the use of AI to navigate challenges in the sports betting landscape.
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Defining Digital Convergence
- Convergence means integrating sports media and betting content into one seamless product.
- Digital convergence demands best-in-class components for user loyalty and ecosystem retention.
Audience-Driven Convergence Advice
- Focus on your audience's behavior outside your product to find convergence opportunities.
- Offer integrated services that deliver clear extra value to keep users in one ecosystem.
Early BetEurope Success Story
- Sam's first CEO role was at BetEurope, a two-person startup in sports betting.
- They gained 40% market share before BetEurope was acquired by Bwin.